Share of Gen Z consumers using TikTok for online shopping Vietnam Q3 2022-Q4 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024

According to a survey conducted by Decision Lab among Vietnam's Gen Z internet users, approximately five percent of respondents from this generation confirmed using TikTok most frequently for online shopping during the fourth quarter of 2023, indicating a decrease of half compared to the preceding quarter. TikTok has emerged as one of the leading social media apps in Vietnam.

Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 4th quarter 2023

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Release date

April 2024

Region

Vietnam

Survey time period

Q3 2022 to Q4 2023

Number of respondents

453 respondents

Age group

18-26 years

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following platforms/apps do you use most often for online shopping?”

According to the source, Generation Z are those born between 1997 and 2005.

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TikTok Shop in VietnamE-commerce in VietnamInternet usage in VietnamSocial media in VietnamFMCG market in Vietnam
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