Share of Gen Z consumers using TikTok for online shopping Vietnam Q3 2022-Q2 2024

Published by
Minh-Ngoc Nguyen,
Sep 16, 2024

According to a survey conducted by Decision Lab among Vietnam's Gen Z internet users, approximately nine percent of respondents from this generation confirmed using TikTok most frequently for online shopping during the second quarter of 2024, indicating a decrease compared to the preceding quarter. TikTok has emerged as one of the leading social media apps in Vietnam.

Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 2nd quarter 2024

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Release date

August 2024

Region

Vietnam

Survey time period

Q3 2022 to Q2 2024

Number of respondents

519 respondents

Age group

18-27 years

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following platforms/apps do you use most often for online shopping?”

According to the source, Generation Z are those born between 1997 and 2006.

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TikTok Shop in VietnamE-commerce in VietnamInternet usage in VietnamSocial media in VietnamFMCG market in Vietnam
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