TikTok influencer engagement rate in Brazil 2023, by number of followers

Published by
J. G. Navarro,
Mar 20, 2024
In 2023, nano-influencers (with between one thousand and 10 thousand followers) on TikTok in Brazil had an average engagement rate of approximately10.6 percent. Mega-influencers and celebrities (with over one million followers) had an average of 8.6 percent.

Engagement rate of TikTok influencers in Brazil in 2023, by number of followers

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Release date

March 2024

Region

Brazil

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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