In 2023, nano-influencers (with between one thousand and 10 thousand followers) on TikTok in Brazil had an average engagement rate of approximately10.6 percent. Mega-influencers and celebrities (with over one million followers) had an average of 8.6 percent.
Engagement rate of TikTok influencers in Brazil in 2023, by number of followers
Tier (number of followers)
Average engagement rate
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HypeAuditor. (March 13, 2024). Engagement rate of TikTok influencers in Brazil in 2023, by number of followers [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1457486/engagement-rate-titok-influencers-following-brazil/
HypeAuditor. "Engagement rate of TikTok influencers in Brazil in 2023, by number of followers." Chart. March 13, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1457486/engagement-rate-titok-influencers-following-brazil/
HypeAuditor. (2024). Engagement rate of TikTok influencers in Brazil in 2023, by number of followers. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1457486/engagement-rate-titok-influencers-following-brazil/
HypeAuditor. "Engagement Rate of Tiktok Influencers in Brazil in 2023, by Number of Followers." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1457486/engagement-rate-titok-influencers-following-brazil/
HypeAuditor, Engagement rate of TikTok influencers in Brazil in 2023, by number of followers Statista, https://www.statista.com/statistics/1457486/engagement-rate-titok-influencers-following-brazil/ (last visited August 24, 2024)
Engagement rate of TikTok influencers in Brazil in 2023, by number of followers [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1457486/engagement-rate-titok-influencers-following-brazil/