Instagram influencer categories with the highest engagement rates in Brazil 2023

Published by
J. G. Navarro,
Mar 20, 2024
In 2023, winter sports was the Instagram influencer category with the highest engagement rate in Brazil at almost 4.2 percent. Extreme sports and sports with a ball followed with averages of about 3.4 and 3.2 percent, respectively.

Instagram influencer categories with the highest engagement rates in Brazil in 2023

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Release date

March 2024

Region

Brazil

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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