In 2023, winter sports was the Instagram influencer category with the highest engagement rate in Brazil at almost 4.2 percent. Extreme sports and sports with a ball followed with averages of about 3.4 and 3.2 percent, respectively.
Instagram influencer categories with the highest engagement rates in Brazil in 2023
Characteristic
Average engagement rate
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HypeAuditor. (March 13, 2024). Instagram influencer categories with the highest engagement rates in Brazil in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1457474/instagram-influencers-category-engagement-rate-brazil/
HypeAuditor. "Instagram influencer categories with the highest engagement rates in Brazil in 2023." Chart. March 13, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1457474/instagram-influencers-category-engagement-rate-brazil/
HypeAuditor. (2024). Instagram influencer categories with the highest engagement rates in Brazil in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1457474/instagram-influencers-category-engagement-rate-brazil/
HypeAuditor. "Instagram Influencer Categories with The Highest Engagement Rates in Brazil in 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1457474/instagram-influencers-category-engagement-rate-brazil/
HypeAuditor, Instagram influencer categories with the highest engagement rates in Brazil in 2023 Statista, https://www.statista.com/statistics/1457474/instagram-influencers-category-engagement-rate-brazil/ (last visited August 24, 2024)
Instagram influencer categories with the highest engagement rates in Brazil in 2023 [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1457474/instagram-influencers-category-engagement-rate-brazil/