In 2023, approximately 18.8 percent of YouTube influencers in Latin America covered entertainment, making it the leading category in the region on that video platform. People and blogs followed closely, accounting for 18.4 percent, while music rounded up the top three with a share of 18 percent.
YouTube categories with the highest share of influencers in Latin America in 2023
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HypeAuditor. (March 13, 2024). YouTube categories with the highest share of influencers in Latin America in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1457466/youtube-category-influencers-latin-america/
HypeAuditor. "YouTube categories with the highest share of influencers in Latin America in 2023." Chart. March 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1457466/youtube-category-influencers-latin-america/
HypeAuditor. (2024). YouTube categories with the highest share of influencers in Latin America in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1457466/youtube-category-influencers-latin-america/
HypeAuditor. "Youtube Categories with The Highest Share of Influencers in Latin America in 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1457466/youtube-category-influencers-latin-america/
HypeAuditor, YouTube categories with the highest share of influencers in Latin America in 2023 Statista, https://www.statista.com/statistics/1457466/youtube-category-influencers-latin-america/ (last visited July 22, 2024)
YouTube categories with the highest share of influencers in Latin America in 2023 [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1457466/youtube-category-influencers-latin-america/