YouTube categories with the highest share of influencers in Latin America 2023

Published by
J. G. Navarro,
Mar 20, 2024
In 2023, approximately 18.8 percent of YouTube influencers in Latin America covered entertainment, making it the leading category in the region on that video platform. People and blogs followed closely, accounting for 18.4 percent, while music rounded up the top three with a share of 18 percent.

YouTube categories with the highest share of influencers in Latin America in 2023

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Source

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Release date

March 2024

Region

LAC

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Percentage points exceeding 100 are probably due to rounding.

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