In 2023, over half (or 54.4 percent) of YouTube influencers in Latin America consisted of nano-influencers, with between one thousand and 10 thousand followers on that online video platform. Mega-influencers or celebrities (with over a million followers) made up little less than two percent of the region's total.
Distribution of YouTube influencers in Latin America in 2023, by number of followers
Tier (number of followers)
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HypeAuditor. (March 13, 2024). Distribution of YouTube influencers in Latin America in 2023, by number of followers [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1457461/latin-america-distribution-youtube-influencers-profile-size/
HypeAuditor. "Distribution of YouTube influencers in Latin America in 2023, by number of followers." Chart. March 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1457461/latin-america-distribution-youtube-influencers-profile-size/
HypeAuditor. (2024). Distribution of YouTube influencers in Latin America in 2023, by number of followers. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1457461/latin-america-distribution-youtube-influencers-profile-size/
HypeAuditor. "Distribution of Youtube Influencers in Latin America in 2023, by Number of Followers." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1457461/latin-america-distribution-youtube-influencers-profile-size/
HypeAuditor, Distribution of YouTube influencers in Latin America in 2023, by number of followers Statista, https://www.statista.com/statistics/1457461/latin-america-distribution-youtube-influencers-profile-size/ (last visited July 22, 2024)
Distribution of YouTube influencers in Latin America in 2023, by number of followers [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1457461/latin-america-distribution-youtube-influencers-profile-size/