In 2023, nano-influencers (with between one thousand and 10 thousand followers) on TikTok in Latin America had an average engagement rate of 11.4 percent. Mega-influencers and celebrities (with over one million followers) had an average of 8.9 percent. According to the same source, 0.2 percent of Latin American Instagram influencers had over one million followers on that social media platform.
Engagement rate of TikTok influencers in Latin America in 2023, by number of followers
Tier (number of followers)
Average engagement rate
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HypeAuditor. (March 13, 2024). Engagement rate of TikTok influencers in Latin America in 2023, by number of followers [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1457451/engagement-rate-titok-influencers-following-latin-america/
HypeAuditor. "Engagement rate of TikTok influencers in Latin America in 2023, by number of followers." Chart. March 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1457451/engagement-rate-titok-influencers-following-latin-america/
HypeAuditor. (2024). Engagement rate of TikTok influencers in Latin America in 2023, by number of followers. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1457451/engagement-rate-titok-influencers-following-latin-america/
HypeAuditor. "Engagement Rate of Tiktok Influencers in Latin America in 2023, by Number of Followers." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1457451/engagement-rate-titok-influencers-following-latin-america/
HypeAuditor, Engagement rate of TikTok influencers in Latin America in 2023, by number of followers Statista, https://www.statista.com/statistics/1457451/engagement-rate-titok-influencers-following-latin-america/ (last visited July 22, 2024)
Engagement rate of TikTok influencers in Latin America in 2023, by number of followers [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1457451/engagement-rate-titok-influencers-following-latin-america/