Instagram influencer engagement rate in Latin America 2023, by follower count

Published by
J. G. Navarro,
Mar 20, 2024
In 2023, nano-influencers (with between one thousand and 10 thousand followers) on Instagram in Latin America had an average engagement rate of 1.46 percent. Creators with the largest following of over one million had rates below the regional average of 1.33 percent. According to the same source, 0.2 percent of Latin American Instagram influencers had over one million followers on that social media platform.

Engagement rate of Instagram influencers in Latin America in 2023, by follower count

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Release date

March 2024

Region

LAC

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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