In 2023, winter sports was the Instagram influencer category with the highest engagement rate in Latin America at 3.5 percent. Furthermore, three categories tied for second place: Comics and sketches, extreme sports and outdoor activity, and sports with a ball each had an average of 2.5 percent. According to the same source, 0.2 percent of Latin American Instagram influencers had over one million followers on that social media platform.
Instagram influencer categories with the highest engagement rates in Latin America in 2023
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Average engagement rate
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HypeAuditor. (March 13, 2024). Instagram influencer categories with the highest engagement rates in Latin America in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1457373/instagram-influencers-category-engagement-rate-latin-america/
HypeAuditor. "Instagram influencer categories with the highest engagement rates in Latin America in 2023." Chart. March 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1457373/instagram-influencers-category-engagement-rate-latin-america/
HypeAuditor. (2024). Instagram influencer categories with the highest engagement rates in Latin America in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1457373/instagram-influencers-category-engagement-rate-latin-america/
HypeAuditor. "Instagram Influencer Categories with The Highest Engagement Rates in Latin America in 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1457373/instagram-influencers-category-engagement-rate-latin-america/
HypeAuditor, Instagram influencer categories with the highest engagement rates in Latin America in 2023 Statista, https://www.statista.com/statistics/1457373/instagram-influencers-category-engagement-rate-latin-america/ (last visited July 22, 2024)
Instagram influencer categories with the highest engagement rates in Latin America in 2023 [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1457373/instagram-influencers-category-engagement-rate-latin-america/