In 2023, lifestyle was the most popular category among Instagram influencers in Latin America, as approximately 14 percent of them created content about this topic. Music and beauty followed, accounting for about 11.3 and 7.5 percent of the region's total, respectively. According to the same source, 0.2 percent of Latin American Instagram influencers had over one million followers on that social media platform.
Instagram categories with the highest share of influencers in Latin America in 2023
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Share of influencers
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HypeAuditor. (March 13, 2024). Instagram categories with the highest share of influencers in Latin America in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1457360/instagram-influencers-category-latin-america/
HypeAuditor. "Instagram categories with the highest share of influencers in Latin America in 2023." Chart. March 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1457360/instagram-influencers-category-latin-america/
HypeAuditor. (2024). Instagram categories with the highest share of influencers in Latin America in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1457360/instagram-influencers-category-latin-america/
HypeAuditor. "Instagram Categories with The Highest Share of Influencers in Latin America in 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1457360/instagram-influencers-category-latin-america/
HypeAuditor, Instagram categories with the highest share of influencers in Latin America in 2023 Statista, https://www.statista.com/statistics/1457360/instagram-influencers-category-latin-america/ (last visited July 22, 2024)
Instagram categories with the highest share of influencers in Latin America in 2023 [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1457360/instagram-influencers-category-latin-america/