A survey of Generation Z consumers in the United States in 2023 asked what their favorite brand characteristics were. The results showed that the most important brand characteristic is that high quality products are used. Only about four percent of Gen Z consumers feel that it is important if a favorite influencer uses that brand.
Most important brand characteristics for Generation Z consumers in the U.S. as of 2023
Characteristic
Share of respondents
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Various sources (Snipp.com). (April 1, 2023). Most important brand characteristics for Generation Z consumers in the U.S. as of 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com). "Most important brand characteristics for Generation Z consumers in the U.S. as of 2023." Chart. April 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com). (2023). Most important brand characteristics for Generation Z consumers in the U.S. as of 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com). "Most Important Brand Characteristics for Generation Z Consumers in The U.S. as of 2023." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com), Most important brand characteristics for Generation Z consumers in the U.S. as of 2023 Statista, https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/ (last visited August 24, 2024)
Most important brand characteristics for Generation Z consumers in the U.S. as of 2023 [Graph], Various sources (Snipp.com), April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
