A survey of Generation Z consumers in the United States in 2023 asked what their favorite brand characteristics were. The results showed that the most important brand characteristic is that high quality products are used. Only about four percent of Gen Z consumers feel that it is important if a favorite influencer uses that brand.
Most important brand characteristics for Generation Z consumers in the U.S. as of 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Various sources (Snipp.com). (April 1, 2023). Most important brand characteristics for Generation Z consumers in the U.S. as of 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com). "Most important brand characteristics for Generation Z consumers in the U.S. as of 2023." Chart. April 1, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com). (2023). Most important brand characteristics for Generation Z consumers in the U.S. as of 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com). "Most Important Brand Characteristics for Generation Z Consumers in The U.S. as of 2023." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com), Most important brand characteristics for Generation Z consumers in the U.S. as of 2023 Statista, https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/ (last visited December 22, 2024)
Most important brand characteristics for Generation Z consumers in the U.S. as of 2023 [Graph], Various sources (Snipp.com), April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
