According to a forecast, about 373.7 million internet users in China would make at least one purchase via livestreaming in 2023, representing a year-over-year increase of 11.2 percent. This number would grow further to around 431.4 million by 2026.
Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026
(in millions)
The forecast covers internet users aged 14 or more who would have made at least one purchase via a livestreaming session during the calendar year, excluding purchases of virtual gifts for livestream presenters.
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eMarketer. (July 14, 2023). Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/
eMarketer. "Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions)." Chart. July 14, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/
eMarketer. (2023). Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/
eMarketer. "Forecasts of The Number of Livestreaming Retail E-commerce Buyers in China from 2023 to 2026 (in Millions)." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/
eMarketer, Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions) Statista, https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/ (last visited December 30, 2024)
Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions) [Graph], eMarketer, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/
