Top e-commerce marketplaces in Finland 2023, by gross merchandise value

Published by
L. Yltävä,
Mar 19, 2024

In 2023, Zalando was the top online marketplace in Finland based on gross merchandise value (GMV). That year, Zalando generated around 247 million U.S. dollars in GMV in Finland. Ebay ranked second, with a GMV of roughly 143 million U.S. dollars, followed by Alibaba with approximately 99 million U.S. dollars. 

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Leading online marketplaces in Finland in 2023, by gross merchandise value (in million U.S. dollars)

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Supplementary notes

In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns.

For more information please visit the methodology page on ecommerceDB.com.

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