During an August to October 2023 survey, 71 percent of responding fashion industry professionals from the United States, the United Kingdom and China stated that they were planning to invest more in brand marketing in 2024. Another 46 percent of the same group of respondents were planning to do the same for performance marketing.
Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023
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McKinsey & Company. (November 29, 2023). Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/
McKinsey & Company. "Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023." Chart. November 29, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/
McKinsey & Company. (2023). Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/
McKinsey & Company. "Change in Spending on Performance and Brand Marketing in The Fashion Industry According to Executives in The United States, The United Kingdom and China as of October 2023." Statista, Statista Inc., 29 Nov 2023, https://www.statista.com/statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/
McKinsey & Company, Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023 Statista, https://www.statista.com/statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/ (last visited December 22, 2024)
Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023 [Graph], McKinsey & Company, November 29, 2023. [Online]. Available: https://www.statista.com/statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/
