During an August to October 2023 survey, 34 percent of responding fashion industry professionals from the United States, the United Kingdom, and China stated that they used generative artificial intelligence (AI) for marketing and writing copy, in particular. Another 26 percent of the same professionals used this technology also for marketing, but for the production of visual content.
Leading generative artificial intelligence (AI) use cases in the fashion industry in the United States, the United Kingdom and China as of October 2023
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McKinsey & Company. (November 29, 2023). Leading generative artificial intelligence (AI) use cases in the fashion industry in the United States, the United Kingdom and China as of October 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1457039/fashion-industry-gen-ai-use-cases/
McKinsey & Company. "Leading generative artificial intelligence (AI) use cases in the fashion industry in the United States, the United Kingdom and China as of October 2023." Chart. November 29, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1457039/fashion-industry-gen-ai-use-cases/
McKinsey & Company. (2023). Leading generative artificial intelligence (AI) use cases in the fashion industry in the United States, the United Kingdom and China as of October 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1457039/fashion-industry-gen-ai-use-cases/
McKinsey & Company. "Leading Generative Artificial Intelligence (Ai) Use Cases in The Fashion Industry in The United States, The United Kingdom and China as of October 2023." Statista, Statista Inc., 29 Nov 2023, https://www.statista.com/statistics/1457039/fashion-industry-gen-ai-use-cases/
McKinsey & Company, Leading generative artificial intelligence (AI) use cases in the fashion industry in the United States, the United Kingdom and China as of October 2023 Statista, https://www.statista.com/statistics/1457039/fashion-industry-gen-ai-use-cases/ (last visited December 26, 2024)
Leading generative artificial intelligence (AI) use cases in the fashion industry in the United States, the United Kingdom and China as of October 2023 [Graph], McKinsey & Company, November 29, 2023. [Online]. Available: https://www.statista.com/statistics/1457039/fashion-industry-gen-ai-use-cases/
