The home and garden segment was the most popular online shopping segment among Australia's Baby Boomer shoppers in 2023, with around 28.8 percent of this generational cohort's online spending in this segment. The variety stores and food and liquor e-commerce segments were Baby Boomers' next most prevalent categories for online spending. Total online spending on goods by Baby Boomers in Australia came to around 12.5 billion Australian dollars in 2023.
Total online spending on goods among Baby Boomer shoppers in Australia in 2023, by category
(in billion Australian dollars)
Generational cohorts as defined by the source:
- Gen Z - 18 to 26 years old.
- Gen Y (Millennials) - 27 to 43 years old.
- Gen X - 44 to 59 years old.
- Baby Boomers - 60 to 78 years old.
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Australia Post. (March 18, 2024). Total online spending on goods among Baby Boomer shoppers in Australia in 2023, by category (in billion Australian dollars) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1456961/australia-baby-boomers-online-spending-on-goods-by-category/
Australia Post. "Total online spending on goods among Baby Boomer shoppers in Australia in 2023, by category (in billion Australian dollars) ." Chart. March 18, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1456961/australia-baby-boomers-online-spending-on-goods-by-category/
Australia Post. (2024). Total online spending on goods among Baby Boomer shoppers in Australia in 2023, by category (in billion Australian dollars) . Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1456961/australia-baby-boomers-online-spending-on-goods-by-category/
Australia Post. "Total Online Spending on Goods among Baby Boomer Shoppers in Australia in 2023, by Category (in Billion Australian Dollars) ." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1456961/australia-baby-boomers-online-spending-on-goods-by-category/
Australia Post, Total online spending on goods among Baby Boomer shoppers in Australia in 2023, by category (in billion Australian dollars) Statista, https://www.statista.com/statistics/1456961/australia-baby-boomers-online-spending-on-goods-by-category/ (last visited December 03, 2024)
Total online spending on goods among Baby Boomer shoppers in Australia in 2023, by category (in billion Australian dollars) [Graph], Australia Post, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1456961/australia-baby-boomers-online-spending-on-goods-by-category/
