Pure play BNPL providers like Klarna or apps from other foreign credit providers attracted fewer downloads in Spain than the PayPal app did in 2023. This is according to research into approximately 150 different apps that either offer buy now, pay later directly, or are closely affiliated with it. Spain's main BNPL apps are from outside the country. Especially noticeable are the apps that come from its neighboring countries, such as Oney (France) and Scalapay (Italy). Aplazame is the only Spanish provider on the list, a fintech startup that provides consumer credit through Spanish e-commerce websites.
Biggest buy now, pay later (BNPL) apps in Spain from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads
This statistic is the result of research into roughly 150 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up 99.1 percent of all downloads in Q4 2023
Supplementary notes
Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has a BNPL option built inside of it - called "Pay in 4" - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.
The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app - such as Divido, PayU, and Swap. The apps researched include:
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Statista, & AppMagic. (March 7, 2024). Biggest buy now, pay later (BNPL) apps in Spain from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1456935/bnpl-most-popular-apps-in-spain/
Statista, und AppMagic. "Biggest buy now, pay later (BNPL) apps in Spain from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads." Chart. March 7, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1456935/bnpl-most-popular-apps-in-spain/
Statista, AppMagic. (2024). Biggest buy now, pay later (BNPL) apps in Spain from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1456935/bnpl-most-popular-apps-in-spain/
Statista, and AppMagic. "Biggest Buy Now, Pay Later (Bnpl) Apps in Spain from 1st Quarter of 2015 to 4th Quarter of 2023, by Number of Downloads." Statista, Statista Inc., 7 Mar 2024, https://www.statista.com/statistics/1456935/bnpl-most-popular-apps-in-spain/
Statista & AppMagic, Biggest buy now, pay later (BNPL) apps in Spain from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads Statista, https://www.statista.com/statistics/1456935/bnpl-most-popular-apps-in-spain/ (last visited November 21, 2024)
Biggest buy now, pay later (BNPL) apps in Spain from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads [Graph], Statista, & AppMagic, March 7, 2024. [Online]. Available: https://www.statista.com/statistics/1456935/bnpl-most-popular-apps-in-spain/
