The variety stores segment was the most popular online shopping segment among Australia's Gen Z shoppers in 2023, with around 25.5 percent of this generational cohort's online spending in this segment. Fashion and apparel and home and garden e-commerce were Zoomers' next most prevalent categories for online spending. Total online spending on goods by Gen Z in Australia came to over 10.5 billion Australian dollars in 2023.
Total online spending on goods among Gen Z shoppers in Australia in 2023, by category
(in billion Australian dollars)
Generational cohorts as defined by the source:
- Gen Z - 18 to 26 years old.
- Gen Y (Millennials) - 27 to 43 years old.
- Gen X - 44 to 59 years old.
- Baby Boomers - 60 to 78 years old.
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Australia Post. (March 18, 2024). Total online spending on goods among Gen Z shoppers in Australia in 2023, by category (in billion Australian dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/
Australia Post. "Total online spending on goods among Gen Z shoppers in Australia in 2023, by category (in billion Australian dollars) ." Chart. March 18, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/
Australia Post. (2024). Total online spending on goods among Gen Z shoppers in Australia in 2023, by category (in billion Australian dollars) . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/
Australia Post. "Total Online Spending on Goods among Gen Z Shoppers in Australia in 2023, by Category (in Billion Australian Dollars) ." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/
Australia Post, Total online spending on goods among Gen Z shoppers in Australia in 2023, by category (in billion Australian dollars) Statista, https://www.statista.com/statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/ (last visited December 21, 2024)
Total online spending on goods among Gen Z shoppers in Australia in 2023, by category (in billion Australian dollars) [Graph], Australia Post, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/
