As of early 2024, among the presented social networks, advertising on YouTube had the highest reach in Sweden, both among women and men, with 88.4 percent and 88.8 percent, respectively. On average, YouTube advertising reached nearly 89 percent of adults from Sweden.
Reach of social media advertising in Sweden as of January 2024, by platform and gender
Characteristic
Women
Men
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Reach of social media advertising in Sweden as of January 2024, by platform and gender [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Sweden as of January 2024, by platform and gender." Chart. February 21, 2024. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal, We Are Social, Meltwater. (2024). Reach of social media advertising in Sweden as of January 2024, by platform and gender. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Sweden as of January 2024, by Platform and Gender." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Sweden as of January 2024, by platform and gender Statista, https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/ (last visited July 03, 2024)
Reach of social media advertising in Sweden as of January 2024, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/