As of March 2024, Disney's most profitable franchise has been "Frozen", which has recorded a 9.9 times return on investment since the release of the first movie in 2013. After acquiring Lucasfilm for 4.05 billion U.S. dollars in 2012, Disney has made a 2.9 return on its investment, meaning that the "Star Wars" franchise has earned about 12 million dollars.
Return on investment of Disney's biggest Intellectual Properties (IPs) worldwide as of March 2024
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Walt Disney. (March 11, 2024). Return on investment of Disney's biggest Intellectual Properties (IPs) worldwide as of March 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1456777/return-on-investment-franchises-ips-disney-worldwide/
Walt Disney. "Return on investment of Disney's biggest Intellectual Properties (IPs) worldwide as of March 2024." Chart. March 11, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1456777/return-on-investment-franchises-ips-disney-worldwide/
Walt Disney. (2024). Return on investment of Disney's biggest Intellectual Properties (IPs) worldwide as of March 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1456777/return-on-investment-franchises-ips-disney-worldwide/
Walt Disney. "Return on Investment of Disney's Biggest Intellectual Properties (Ips) Worldwide as of March 2024." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1456777/return-on-investment-franchises-ips-disney-worldwide/
Walt Disney, Return on investment of Disney's biggest Intellectual Properties (IPs) worldwide as of March 2024 Statista, https://www.statista.com/statistics/1456777/return-on-investment-franchises-ips-disney-worldwide/ (last visited November 22, 2024)
Return on investment of Disney's biggest Intellectual Properties (IPs) worldwide as of March 2024 [Graph], Walt Disney, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1456777/return-on-investment-franchises-ips-disney-worldwide/