Return on investment of selected franchises of Disney worldwide 2024
As of March 2024, Disney's most profitable franchise has been "Frozen", which has recorded a 9.9 times return on investment since the release of the first movie in 2013. After acquiring Lucasfilm for 4.05 billion U.S. dollars in 2012, Disney has made a 2.9 return on its investment, meaning that the "Star Wars" franchise has earned about 12 million dollars.