During a 2024 survey carried out among individuals with the power to make decisions about software purchases at their workplaces, 42 percent of respondents stated that they learnt about new software for their workplace from social media. Word of mouth was the top source, named by 44 percent of responding decision-makers.
Leading sources of information about new software among decision markers in the United States as of February 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (March 14, 2024). Leading sources of information about new software among decision markers in the United States as of February 2024 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1456713/sources-of-information-software-usa/
MarketingCharts. "Leading sources of information about new software among decision markers in the United States as of February 2024." Chart. March 14, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1456713/sources-of-information-software-usa/
MarketingCharts. (2024). Leading sources of information about new software among decision markers in the United States as of February 2024. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1456713/sources-of-information-software-usa/
MarketingCharts. "Leading Sources of Information about New Software among Decision Markers in The United States as of February 2024." Statista, Statista Inc., 14 Mar 2024, https://www.statista.com/statistics/1456713/sources-of-information-software-usa/
MarketingCharts, Leading sources of information about new software among decision markers in the United States as of February 2024 Statista, https://www.statista.com/statistics/1456713/sources-of-information-software-usa/ (last visited October 02, 2024)
Leading sources of information about new software among decision markers in the United States as of February 2024 [Graph], MarketingCharts, March 14, 2024. [Online]. Available: https://www.statista.com/statistics/1456713/sources-of-information-software-usa/