Share of Instagram influencers in France 2023, by category

Published by Statista Research Department, Dec 10, 2024
According to the findings of a study examining the state of influencer marketing on Instagram in France, 8.54 percent of influencers on the platform were focused on beauty topics, making it the third most popular category among global Instagram influencers in 2023. Lifestyle was the most popular category covered by French Instagram influencers that year, at an 14.02 percent share.

Distribution of Instagram influencers in France in 2023, by category

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Source

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Release date

March 2024

Region

France

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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Influencer marketing in FranceSocial media advertising and marketing worldwideSocial media usage in Western EuropeDigital advertising in France
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