According to the findings of a study examining the state of influencer marketing on Instagram in France, 8.54 percent of influencers on the platform were focused on beauty topics, making it the third most popular category among global Instagram influencers in 2023. Lifestyle was the most popular category covered by French Instagram influencers that year, at an 14.02 percent share.
Distribution of Instagram influencers in France in 2023, by category
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HypeAuditor. (March 13, 2024). Distribution of Instagram influencers in France in 2023, by category [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1456710/instagram-influencers-share-france-category/
HypeAuditor. "Distribution of Instagram influencers in France in 2023, by category." Chart. March 13, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1456710/instagram-influencers-share-france-category/
HypeAuditor. (2024). Distribution of Instagram influencers in France in 2023, by category. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1456710/instagram-influencers-share-france-category/
HypeAuditor. "Distribution of Instagram Influencers in France in 2023, by Category." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1456710/instagram-influencers-share-france-category/
HypeAuditor, Distribution of Instagram influencers in France in 2023, by category Statista, https://www.statista.com/statistics/1456710/instagram-influencers-share-france-category/ (last visited October 02, 2024)
Distribution of Instagram influencers in France in 2023, by category [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1456710/instagram-influencers-share-france-category/