In the U.S., one in four adults interviewed in an October 2023 survey spent zero U.S. dollars on video streaming subscriptions in the month before the survey. Baby boomers, in particular, did not pay for SVOD services. Meanwhile, the majority of Gen Z adults paid between 16 and 45 U.S. dollars per month for their streaming subscriptions.
Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation
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Morning Consult (@MorningConsult). (November 14, 2023). Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1456597/monthly-svod-spend-generation-us/
Morning Consult (@MorningConsult). "Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation." Chart. November 14, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1456597/monthly-svod-spend-generation-us/
Morning Consult (@MorningConsult). (2023). Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1456597/monthly-svod-spend-generation-us/
Morning Consult (@MorningConsult). "Distribution of Spending for Video Streaming Service Subscriptions in The past Month in The United States as of October 2023, by Generation." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1456597/monthly-svod-spend-generation-us/
Morning Consult (@MorningConsult), Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation Statista, https://www.statista.com/statistics/1456597/monthly-svod-spend-generation-us/ (last visited December 31, 2024)
Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation [Graph], Morning Consult (@MorningConsult), November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1456597/monthly-svod-spend-generation-us/
