As more and more ad-supported streaming offers are flooding the video streaming market, the possibility of signing up for cheaper tiers is ubiquitous. One in four streaming subscribers to a 2023 survey in Belgium would switch to an ad-supported platform at a reduced price, while eight percent of customers would even cancel their streaming subscription. The share of respondents who would switch or cancel for an entirely free-of-cost AVOD service was even higher.
Impact of the availability of cheaper ad-supported video-on-demand (AVOD) services on current streaming subscribers in Belgium as of March 2023
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MediaSpecs. (May 30, 2023). Impact of the availability of cheaper ad-supported video-on-demand (AVOD) services on current streaming subscribers in Belgium as of March 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1456430/low-cost-avod-impact-on-svod-subscribers-belgium/
MediaSpecs. "Impact of the availability of cheaper ad-supported video-on-demand (AVOD) services on current streaming subscribers in Belgium as of March 2023." Chart. May 30, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1456430/low-cost-avod-impact-on-svod-subscribers-belgium/
MediaSpecs. (2023). Impact of the availability of cheaper ad-supported video-on-demand (AVOD) services on current streaming subscribers in Belgium as of March 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1456430/low-cost-avod-impact-on-svod-subscribers-belgium/
MediaSpecs. "Impact of The Availability of Cheaper Ad-supported Video-on-demand (Avod) Services on Current Streaming Subscribers in Belgium as of March 2023." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1456430/low-cost-avod-impact-on-svod-subscribers-belgium/
MediaSpecs, Impact of the availability of cheaper ad-supported video-on-demand (AVOD) services on current streaming subscribers in Belgium as of March 2023 Statista, https://www.statista.com/statistics/1456430/low-cost-avod-impact-on-svod-subscribers-belgium/ (last visited December 22, 2024)
Impact of the availability of cheaper ad-supported video-on-demand (AVOD) services on current streaming subscribers in Belgium as of March 2023 [Graph], MediaSpecs, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1456430/low-cost-avod-impact-on-svod-subscribers-belgium/
