In 2022, the personal care vertical made the highest contribution to influencer marketing spends in India, accounting for 20 percent. The food and beverage and fashion sectors accounted for the second- and third-largest share of marketing expenditure that year. The overall influencer marketing expenditure incurred in 2022 roughly amounted to 385 million U.S. dollars.
Distribution of influencer marketing spend in India in 2022, by sector
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Redseer. (June 30, 2023). Distribution of influencer marketing spend in India in 2022, by sector [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1456360/india-influencer-marketing-spend-by-sector/
Redseer. "Distribution of influencer marketing spend in India in 2022, by sector." Chart. June 30, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1456360/india-influencer-marketing-spend-by-sector/
Redseer. (2023). Distribution of influencer marketing spend in India in 2022, by sector. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1456360/india-influencer-marketing-spend-by-sector/
Redseer. "Distribution of Influencer Marketing Spend in India in 2022, by Sector." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1456360/india-influencer-marketing-spend-by-sector/
Redseer, Distribution of influencer marketing spend in India in 2022, by sector Statista, https://www.statista.com/statistics/1456360/india-influencer-marketing-spend-by-sector/ (last visited December 22, 2024)
Distribution of influencer marketing spend in India in 2022, by sector [Graph], Redseer, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1456360/india-influencer-marketing-spend-by-sector/
