Usage of music streaming platforms among Gen Z and millennials in Europe 2023

Published by Statista Research Department, May 29, 2024

During a July 2023 survey, it was found that Spotify dominated as the leading platform for music streaming among young Europeans. YouTube, both the free and premium versions, were slightly more popular among millennials than Gen Zs. Apple Music was used equally by 15 percent of millennials and Gen Zs.

Share of Gen Z and millennials using selected music streaming services in Europe as of July 2023

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Source

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Release date

August 2023

Region

Europe

Survey time period

July 5 to 13, 2023

Number of respondents

2,500 respondents

Age group

13-39 years

Supplementary notes

Survey conducted among nationally representative samples in Germany, the United Kingdom, Italy, Spain, and France

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Statistics on " Digital audio usage in Europe "

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Overview

5

Key players

6

Podcasts

8

United Kingdom

7

Germany

7

France

7

Italy

7

Spain

7

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Topics

Digital audio usage in EuropeMusic streamingMusic industry in EuropePodcasting in selected markets in EuropeDigital music market Europe
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