Comparison of media reach in the Netherlands in 2022, by age

Published by Statista Research Department, Mar 13, 2024

It was found that in 2022, traditional media use among younger generations was less popular in the Netherlands. At that time, 48 percent of Gen Z respondents watched traditional TV channels, while the same was true for 85 percent of boomers. Conversely, watching online TV and video was more common among Gen Zers, at 63 percent, compared to 13 percent of boomers.

Reach of selected media among Gen Z and boomers in the Netherlands in 2022

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Release date

October 2023

Region

Netherlands

Survey time period

2022

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Video streaming in BeneluxVideo streaming in the United KingdomFilm industry in the NetherlandsVideo streaming in GermanyMedia in Belgium
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