Market modeling estimates that BNPL transactions in Sweden would be about 15 percent higher in 2024 than in 2023. This is according to a market model released in the first quarter of 2024, which placed Sweden among one of the main user markets in Europe for buy now, pay later. Sweden is Klarna's country of origin, making it one of Europe's earliest adopters of BNPL. This is reflected in Klarna's high penetration rate in the country. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2024, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.
Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2023, with forecasts for 2024 and 2029
(in million U.S. dollars)
Figures for Sweden equal a CAGR of 9.7 percent between 2024 and 2029
Supplementary notes
The source researched the following 16 countries within Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom.
The source does not provide information on the original wording used or of its methodology. Thus, the wording chosen for this statistic may differ slightly.
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Statista. (March 12, 2024). Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/
Statista. "Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars)." Chart. March 12, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/
Statista. (2024). Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/
Statista. "Estimated Transaction Value of Buy Now, Pay Later (Bnpl) in Sweden in 2023, with Forecasts for 2024 and 2029 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/
Statista, Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/ (last visited December 21, 2024)
Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars) [Graph], Statista, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/
