According to a 2024 survey on online shopping trend during Ramadan in Indonesia, around 91 percent of Gen Z respondents intended to use Shopee to purchase Ramadan essentials. Furthermore, about half of Gen Z respondents intended to make online purchases from TikTok Shop.
Most popular e-commerce platforms for Ramadan shopping in Indonesia as of January 2024, by generation
Characteristic
Gen Z (born 1997-2009)
Millennials (born 1981-1996)
Gen X (born 1965-1980)
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YouGov. (February 15, 2024). Most popular e-commerce platforms for Ramadan shopping in Indonesia as of January 2024, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1456019/indonesia-leading-e-commerce-for-ramadan-shopping-by-generation/
YouGov. "Most popular e-commerce platforms for Ramadan shopping in Indonesia as of January 2024, by generation." Chart. February 15, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1456019/indonesia-leading-e-commerce-for-ramadan-shopping-by-generation/
YouGov. (2024). Most popular e-commerce platforms for Ramadan shopping in Indonesia as of January 2024, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1456019/indonesia-leading-e-commerce-for-ramadan-shopping-by-generation/
YouGov. "Most Popular E-commerce Platforms for Ramadan Shopping in Indonesia as of January 2024, by Generation." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/1456019/indonesia-leading-e-commerce-for-ramadan-shopping-by-generation/
YouGov, Most popular e-commerce platforms for Ramadan shopping in Indonesia as of January 2024, by generation Statista, https://www.statista.com/statistics/1456019/indonesia-leading-e-commerce-for-ramadan-shopping-by-generation/ (last visited August 25, 2024)
Most popular e-commerce platforms for Ramadan shopping in Indonesia as of January 2024, by generation [Graph], YouGov, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/1456019/indonesia-leading-e-commerce-for-ramadan-shopping-by-generation/