Leading e-commerce for Ramadan shopping Indonesia 2024, by generation

Published by Mona Siahaan, Mar 13, 2024
According to a 2024 survey on online shopping trend during Ramadan in Indonesia, around 91 percent of Gen Z respondents intended to use Shopee to purchase Ramadan essentials. Furthermore, about half of Gen Z respondents intended to make online purchases from TikTok Shop.

Most popular e-commerce platforms for Ramadan shopping in Indonesia as of January 2024, by generation

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Release date

February 2024

Region

Indonesia

Survey time period

January 2024

Number of respondents

2,136 respondents

Age group

18 years and older

Special properties

among respondents who identified as Muslim.

Method of interview

Online survey

Supplementary notes

Survey question: "On which of the following channels do you intend to make online purchases from during Ramadan? Please select all that apply."

The Islamic month of Ramadan follows the lunar cycle. In 2024, it falls on March 10 and ends on April 9. Eid al-Fitr falls on April 10.

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Statistics on " Ramadan in Indonesia "

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Overview

4

Media usage

6

Food and dining out

4

Travel

6

Ramadan shopping

8

Activities during Ramadan

5

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Topics

Ramadan in IndonesiaTravel and tourism in IndonesiaApparel and footwear market in IndonesiaConsumer shopping behavior in IndonesiaSocial media in Indonesia
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* For commercial use only

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