For the three displayed shopping center types, the median household income of their captured markets, i.e. the population who actually visits the malls, was higher than the average income of the potential market, meaning the population of the businesses' trade area.
Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type
(in thousand U.S. dollars)
The potential market refers generally to the people that reside in a venue's trade area. A business’ captured market represents the population that actually visits the business in practice. More information from the source can be found here.
The source analyzes data from 100 top-tier Indoor Malls, 100 Open-Air Shopping Centers (not including outlet malls) and 100 Outlet Malls across the country, in both urban and suburban areas. Placer.ai uses de-identified location information from a panel of tens of million devices and processes the data using industry-leading AI and machine learning capabilities to make estimations about overall visits to specific locations.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Placer.ai. (January 18, 2024). Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type (in thousand U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/
Placer.ai. "Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type (in thousand U.S. dollars)." Chart. January 18, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/
Placer.ai. (2024). Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type (in thousand U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/
Placer.ai. "Median Household Income of Captured Market and Potential Market at Shopping Centers in The United States in 2023, by Mall Type (in Thousand U.S. Dollars)." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/
Placer.ai, Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type (in thousand U.S. dollars) Statista, https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/ (last visited December 22, 2024)
Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type (in thousand U.S. dollars) [Graph], Placer.ai, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/