For the three displayed shopping center types, the median household income of their captured markets, i.e. the population who actually visits the malls, was higher than the average income of the potential market, meaning the population of the businesses' trade area.
Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type
(in thousand U.S. dollars)
The potential market refers generally to the people that reside in a venue's trade area. A business’ captured market represents the population that actually visits the business in practice. More information from the source can be found here.
The source analyzes data from 100 top-tier Indoor Malls, 100 Open-Air Shopping Centers (not including outlet malls) and 100 Outlet Malls across the country, in both urban and suburban areas. Placer.ai uses de-identified location information from a panel of tens of million devices and processes the data using industry-leading AI and machine learning capabilities to make estimations about overall visits to specific locations.
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Placer.ai. (January 18, 2024). Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type (in thousand U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/
Placer.ai. "Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type (in thousand U.S. dollars)." Chart. January 18, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/
Placer.ai. (2024). Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type (in thousand U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/
Placer.ai. "Median Household Income of Captured Market and Potential Market at Shopping Centers in The United States in 2023, by Mall Type (in Thousand U.S. Dollars)." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/
Placer.ai, Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type (in thousand U.S. dollars) Statista, https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/ (last visited November 21, 2024)
Median household income of captured market and potential market at shopping centers in the United States in 2023, by mall type (in thousand U.S. dollars) [Graph], Placer.ai, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1455861/average-income-of-mall-shoppers-by-type-us/
