In 2024, out-of-home (OOH) advertising spending in South America will amount to an estimated 920 million U.S. dollars, up from approximately 892 million dollars a year earlier. The figure was forecast to continue to increase as the decade unfolds.
Out-of-home (OOH) advertising spending in South America from 2017 to 2028
(in million U.S. dollars)
Data provided by Statista Market Insights are estimates.Definition: Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.
Structure:
The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.
Additional information: Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (March 12, 2024). Out-of-home (OOH) advertising spending in South America from 2017 to 2028 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/forecasts/1455838/ooh-ad-spending-south-america
Statista. "Out-of-home (OOH) advertising spending in South America from 2017 to 2028 (in million U.S. dollars)." Chart. March 12, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/forecasts/1455838/ooh-ad-spending-south-america
Statista. (2024). Out-of-home (OOH) advertising spending in South America from 2017 to 2028 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/forecasts/1455838/ooh-ad-spending-south-america
Statista. "Out-of-home (Ooh) Advertising Spending in South America from 2017 to 2028 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/forecasts/1455838/ooh-ad-spending-south-america
Statista, Out-of-home (OOH) advertising spending in South America from 2017 to 2028 (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1455838/ooh-ad-spending-south-america (last visited October 02, 2024)
Out-of-home (OOH) advertising spending in South America from 2017 to 2028 (in million U.S. dollars) [Graph], Statista, March 12, 2024. [Online]. Available: https://www.statista.com/forecasts/1455838/ooh-ad-spending-south-america