In the financial year 2023, the Indian government reported having spent approximately 329 million Indian rupees on outdoor publicity. This constituted only 13 percent of the ad spending in fiscal year 2019. The overall government ad expenditure on traditional media notably declined since the coronavirus pandemic.
Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023
(in million Indian rupees)
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The Hindu. (July 25, 2023). Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1455815/india-government-ad-spend-on-ooh-media/
The Hindu. "Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees)." Chart. July 25, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1455815/india-government-ad-spend-on-ooh-media/
The Hindu. (2023). Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1455815/india-government-ad-spend-on-ooh-media/
The Hindu. "Ad Spending on Outdoor Publicity by The Government of India in Fiscal Years 2019 and 2023 (in Million Indian Rupees)." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1455815/india-government-ad-spend-on-ooh-media/
The Hindu, Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees) Statista, https://www.statista.com/statistics/1455815/india-government-ad-spend-on-ooh-media/ (last visited December 22, 2024)
Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees) [Graph], The Hindu, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1455815/india-government-ad-spend-on-ooh-media/
