Digital retail media ad spend growth worldwide 2024, by country

Published by Statista Research Department, Mar 12, 2024

In 2024, digital retail media spending in the United States is expected to increase by 28.5 percent year on year. Among the seven presented countries, Mexico's digital retail media market is projected to grow the most, at 45 percent, followed by Brazil, at 29 percent. Among the European countries shown, France is forecast to experience the highest growth rate, at 27 percent.

Change in digital retail media advertising spending in selected countries worldwide in 2024

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Release date

March 2024

Region

Worldwide

Survey time period

December 2023

Special properties

forecast

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Audience insights

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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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