Generative AI familiarity and gained value in companies 2023

Published by
Bergur Thormundsson,
Jun 6, 2024

As of 2023, approximately 96 percent of the surveyed companies claim to be very familiar or somewhat familiar with generative AI. The share of companies getting very significant or significant value from gen AI is still noticeably lower, at about 79 percent of the respondents.

Companies' familiarity with and value taken from generative artificial intelligence (GenAI) in 2023

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Release date

January 2024

Region

North America, Asia, Europe, Central and South America

Survey time period

2023

Number of respondents

2,600 respondents

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Overview

5

Familiarity & take-up

7

Application

5

Impact & limitations

8

Marketer insights

7

Consumer insights

8

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Topics

Artificial intelligence (AI) in marketing in EuropeArtificial intelligence (AI) use in marketing Artificial intelligence (AI) in EuropeArtificial intelligence (AI) use in marketing in the UKPerception of gen AI use in advertising in the U.S.
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