Online ad spend on Google and Meta India 2023-2024, by political party
In the beginning of 2024, India's ruling party, the BJP had spent over 300 million Indian rupees on advertising on Google Ads and Meta, making it the leading political advertiser online. It was followed by the YSRCP, a regional political party. Comparatively, the country's other major national party, INC, trailed far behind with an online ad spend of over a million rupees during the same period. Ad revenues in India spiked that year due to the upcoming general elections.