Online ad spend on Google and Meta India 2023-2024, by political party

Published by
Tanushree Basuroy,
Mar 12, 2024

In the beginning of 2024, India's ruling party, the BJP had spent over 300 million Indian rupees on advertising on Google Ads and Meta, making it the leading political advertiser online. It was followed by the YSRCP, a regional political party. Comparatively, the country's other major national party, INC, trailed far behind with an online ad spend of over a million rupees during the same period. Ad revenues in India spiked that year due to the upcoming general elections.

Ad spend on Google and Meta in India from December 2023 to March 2024, by political party (in million Indian rupees)

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Release date

March 2024

Region

India

Survey time period

December 2023 to March 2024

Supplementary notes

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars as of March 2024.

Values have been rounded for clarity.

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Topics

Political advertising in IndiaPolitical advertising in the United StatesAdvertising industry in IndiaOnline political advertising in EuropePolitical parties in India
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