Online purchase of furniture and home appliances Indonesia 2023, by area

Published by Hanadian Nurhayati-Wolff, Jul 23, 2024
According to a survey on online purchase preferences conducted in Indonesia in January 2023, approximately 47 percent of respondents living outside of Java stated they preferred to purchase furniture and home appliances online. In comparison, around 39 percent of respondents residing in Java also preferred to buy furniture and home appliances online.

Share of consumers who purchased furniture and home appliances online in Indonesia as of January 2023, by area

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Release date

April 2023

Region

Indonesia

Survey time period

January 2023

Number of respondents

1,434 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "What product category do you prefer to shop online?"

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Furniture market in IndonesiaNatural resources in IndonesiaApparel and footwear market in IndonesiaRetail trade in IndonesiaManufacturing sector in Indonesia
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