Generative AI business impact in the U.S. and Europe 2023

Has your company experienced a noticeable business improvement from the use of generative artificial intelligence (GenAI) in 2023?

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Release date

October 2023

Region

North America, Europe, United States

Survey time period

2023

Number of respondents

157 respondents

Special properties

Executives self-reporting anonymously

Supplementary notes

The source phrases the question as: "Thinking specifically about generative AI, has your company already experienced a measurable business improvement from using it?".

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Statistics on " Artificial intelligence (AI) in marketing in Europe "

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Overview

5

Familiarity & take-up

7

Application

5

Impact & limitations

8

Marketer insights

7

Consumer insights

8
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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