In the second half of 2023, the average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States grew by nearly one percent to 7.24 U.S. dollars. In residential venues, the average CPM grew by 10.6 percent to 8.24 dollars. The average CPM for programmatically bought transit displays increased by over 11 percent to 6.4 dollars, making it the fastest-growing venue category during the second half of that year. Programmatic digital out-of-home (known as pDOOH or prDOOH) advertising is a growing trend among OOH marketers worldwide.
Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 1st and 2nd half 2023, by venue category
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MarketingCharts. (March 7, 2024). Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 1st and 2nd half 2023, by venue category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1455645/cpm-programmatic-ooh-united-states/
MarketingCharts. "Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 1st and 2nd half 2023, by venue category." Chart. March 7, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1455645/cpm-programmatic-ooh-united-states/
MarketingCharts. (2024). Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 1st and 2nd half 2023, by venue category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1455645/cpm-programmatic-ooh-united-states/
MarketingCharts. "Average Cost-per-mille (Cpm) of Programmatic Out-of-home (Ooh) Advertising in The United States in 1st and 2nd Half 2023, by Venue Category." Statista, Statista Inc., 7 Mar 2024, https://www.statista.com/statistics/1455645/cpm-programmatic-ooh-united-states/
MarketingCharts, Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 1st and 2nd half 2023, by venue category Statista, https://www.statista.com/statistics/1455645/cpm-programmatic-ooh-united-states/ (last visited November 21, 2024)
Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 1st and 2nd half 2023, by venue category [Graph], MarketingCharts, March 7, 2024. [Online]. Available: https://www.statista.com/statistics/1455645/cpm-programmatic-ooh-united-states/
