Shopping cart abandonment rate in Russia 2023, by product

Published by Statista Research Department, Mar 13, 2024

The online shopping cart abandonment rate in Russia differed across product categories. Goods for horticulture topped the list with 91 percent in November 2023. In comparison, gaming products had the lowest abandonment rate of 30 percent. Overall, more than 70 percent of carts in Russian online stores remained unpaid.

Share of abandoned online shopping carts in Russia in November 2023, by product category

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Release date

November 2023

Region

Russia

Survey time period

November 2023

Number of respondents

321 online stores and 1,000 respondents

Supplementary notes

*Over 70 percent.

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Statistics on " Online shopping in Russia "

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Market overview

6

Selected product categories

4

Online marketplace usage

5

Online orders and delivery

6

Consumer preferences

7

Payments and shopping devices

3

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Topics

Online shopping in RussiaE-commerce in the United Kingdom (UK)E-commerce in the European UnionOnline shopping in EuropeDigital services in Russia
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