Around 42 percent of Japanese shoppers stated that they would have used webrooming if they had had a chance, according to a survey conducted in March 2023. Around 37 percent of respondents in Japan did not think they would research a product online before buying it in a store.
Share of shoppers intending to use webrooming in Japan as of March 2023
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KPMG Japan. (September 27, 2023). Share of shoppers intending to use webrooming in Japan as of March 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1455602/japan-user-intention-of-webrooming/
KPMG Japan. "Share of shoppers intending to use webrooming in Japan as of March 2023." Chart. September 27, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1455602/japan-user-intention-of-webrooming/
KPMG Japan. (2023). Share of shoppers intending to use webrooming in Japan as of March 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1455602/japan-user-intention-of-webrooming/
KPMG Japan. "Share of Shoppers Intending to Use Webrooming in Japan as of March 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1455602/japan-user-intention-of-webrooming/
KPMG Japan, Share of shoppers intending to use webrooming in Japan as of March 2023 Statista, https://www.statista.com/statistics/1455602/japan-user-intention-of-webrooming/ (last visited November 23, 2024)
Share of shoppers intending to use webrooming in Japan as of March 2023 [Graph], KPMG Japan, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1455602/japan-user-intention-of-webrooming/
