AI use in the U.S. and Europe 2023-2025*, by function

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Mar 14, 2024

As of 2023, the two most popular uses for artificial intelligence (AI) in American and European companies were in process automation and customer or technical service. About 65 and 61 percent of the respondents claimed to currently use AI for such activities, respectively. A shift is expected to happen in two years, when about 57 percent of the surveyed companies forecast to use AI in recruitment and human resources, contrasting with the current 17 percent.

Activities in which American and European companies are using artificial intelligence (AI) in 2023 and use forecast for 2025

Characteristic	Currently	In two years
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Release date

October 2023

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Region

North America, Europe, United States

Survey time period

2023

Number of respondents

144 respondents

Special properties

Executives self-reporting anonymously

Supplementary notes

*Forecast

The source phrases the question as: "Where are you currently using AI? In two years? (Select all that apply)".

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