As of May 2023, almost 35 percent of Generation Z respondents in the United States reported following content creators who review restaurants to find restaurant information. In contrast, Baby Boomers and Seniors had the lowest share, at approximately six percent.
Share of consumers who follow content creators who review restaurants on social media in the United States as of May 2023, by generation
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PYMNTS. (June 23, 2023). Share of consumers who follow content creators who review restaurants on social media in the United States as of May 2023, by generation [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1455515/consumers-following-restaurant-content-creators-generation-us/
PYMNTS. "Share of consumers who follow content creators who review restaurants on social media in the United States as of May 2023, by generation." Chart. June 23, 2023. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1455515/consumers-following-restaurant-content-creators-generation-us/
PYMNTS. (2023). Share of consumers who follow content creators who review restaurants on social media in the United States as of May 2023, by generation. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1455515/consumers-following-restaurant-content-creators-generation-us/
PYMNTS. "Share of Consumers Who Follow Content Creators Who Review Restaurants on Social Media in The United States as of May 2023, by Generation." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1455515/consumers-following-restaurant-content-creators-generation-us/
PYMNTS, Share of consumers who follow content creators who review restaurants on social media in the United States as of May 2023, by generation Statista, https://www.statista.com/statistics/1455515/consumers-following-restaurant-content-creators-generation-us/ (last visited September 27, 2024)
Share of consumers who follow content creators who review restaurants on social media in the United States as of May 2023, by generation [Graph], PYMNTS, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1455515/consumers-following-restaurant-content-creators-generation-us/