As of May 2023, Millennials in the United States were the generation with the highest share of consumers that sought information about a particular restaurant by viewing its social media, making up nearly 46 percent. Contrastingly, Baby Boomers and Seniors accounted for the smallest shares, representing just 21.1 percent.
Share of consumers who find restaurant information by accessing content from a restaurant's social media page in the United States as of May 2023, by generation
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PYMNTS. (June 23, 2023). Share of consumers who find restaurant information by accessing content from a restaurant's social media page in the United States as of May 2023, by generation [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1455485/consumers-using-restaurant-s-social-media-by-generation-us/
PYMNTS. "Share of consumers who find restaurant information by accessing content from a restaurant's social media page in the United States as of May 2023, by generation." Chart. June 23, 2023. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1455485/consumers-using-restaurant-s-social-media-by-generation-us/
PYMNTS. (2023). Share of consumers who find restaurant information by accessing content from a restaurant's social media page in the United States as of May 2023, by generation. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1455485/consumers-using-restaurant-s-social-media-by-generation-us/
PYMNTS. "Share of Consumers Who Find Restaurant Information by Accessing Content from a Restaurant's Social Media Page in The United States as of May 2023, by Generation." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1455485/consumers-using-restaurant-s-social-media-by-generation-us/
PYMNTS, Share of consumers who find restaurant information by accessing content from a restaurant's social media page in the United States as of May 2023, by generation Statista, https://www.statista.com/statistics/1455485/consumers-using-restaurant-s-social-media-by-generation-us/ (last visited September 26, 2024)
Share of consumers who find restaurant information by accessing content from a restaurant's social media page in the United States as of May 2023, by generation [Graph], PYMNTS, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1455485/consumers-using-restaurant-s-social-media-by-generation-us/