During a 2023 survey of ad buyers from Germany, 29 percent of respondents stated they had moved budget from other traditional channels to buy programmatic digital out-of-home ads; nine percent said they had added new budgets to programmatic DOOH.
Programmatic digital out-of-home (DOOH) advertising budget sources in Germany as of October 2023
* The survey was conducted among 1,200 advertisers and agencies from Australia, France, Germany, Spain, the United Kingdom, and the United States. A separate number for Germany was not provided. The source does not provide information about when the survey was conducted. The date provided is the release date.
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VIOOH. (October 5, 2023). Programmatic digital out-of-home (DOOH) advertising budget sources in Germany as of October 2023 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1455337/share-budgets-dooh-germany/
VIOOH. "Programmatic digital out-of-home (DOOH) advertising budget sources in Germany as of October 2023." Chart. October 5, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1455337/share-budgets-dooh-germany/
VIOOH. (2023). Programmatic digital out-of-home (DOOH) advertising budget sources in Germany as of October 2023. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1455337/share-budgets-dooh-germany/
VIOOH. "Programmatic Digital Out-of-home (Dooh) Advertising Budget Sources in Germany as of October 2023." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/statistics/1455337/share-budgets-dooh-germany/
VIOOH, Programmatic digital out-of-home (DOOH) advertising budget sources in Germany as of October 2023 Statista, https://www.statista.com/statistics/1455337/share-budgets-dooh-germany/ (last visited November 05, 2024)
Programmatic digital out-of-home (DOOH) advertising budget sources in Germany as of October 2023 [Graph], VIOOH, October 5, 2023. [Online]. Available: https://www.statista.com/statistics/1455337/share-budgets-dooh-germany/
