British advertising giant WPP expected to spend 318 million U.S. dollars in artificial intelligence (AI) in 2024, while its French competitor Publicis was forecast to dole out 108 million on AI. Interpublic Group was forecast to spend 80 million.
Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024
(in million U.S. dollars)
* Figure converted and rounded by Statista from euros to U.S. dollars based on the exchange rate valid on January 25, 2024 (date of publication of Publicis's figure).
Data was retrieved from following links, citing company data:
WPP;
Publicis;
IPG.
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Statista. (January 30, 2024). Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/
Statista. "Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars)." Chart. January 30, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/
Statista. (2024). Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/
Statista. "Projected Spending on Artificial Intelligence (Ai) of Selected Media Holding Groups Worldwide in 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Jan 2024, https://www.statista.com/statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/
Statista, Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/ (last visited December 30, 2024)
Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars) [Graph], Statista, January 30, 2024. [Online]. Available: https://www.statista.com/statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/
