Projected AI spending of media holdings worldwide 2024

Published by
Michele Majidi,
Mar 22, 2024
British advertising giant WPP expected to spend 318 million U.S. dollars in artificial intelligence (AI) in 2024, while its French competitor Publicis was forecast to dole out 108 million on AI. Interpublic Group was forecast to spend 80 million.

Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars)

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Release date

January 2024

Region

Worldwide

Survey time period

as of January 25, 2024

Supplementary notes

* Figure converted and rounded by Statista from euros to U.S. dollars based on the exchange rate valid on January 25, 2024 (date of publication of Publicis's figure).

Data was retrieved from following links, citing company data: WPP; Publicis; IPG.

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Publicis Groupe

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Interpublic Group of Companies (IPG)

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Dentsu

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Topics

“Big Five” ad agency groups worldwide Interpublic Group of Companies (IPG)WPP plcDentsu Inc. Publicis Groupe
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