During a 2023 survey of ad buyers from Germany, it was found that 33 percent of digital out-of-home campaigns were bought through programmatic means only. On top, 36 percent purchased their campaigns with a mix of direct and programmatic means.
Distribution of digital out-of-home (DOOH) advertising campaigns in Germany as of October 2023, by purchase method
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* The survey was conducted among 1,200 advertisers and agencies from Australia, France, Germany, Spain, the United Kingdom, and the United States. A separate number for Germany was not provided. The source does not provide information about when the survey was conducted. The date provided is the release date.
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VIOOH. (October 5, 2023). Distribution of digital out-of-home (DOOH) advertising campaigns in Germany as of October 2023, by purchase method [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1455301/dooh-campaigns-purchase-method-germany/
VIOOH. "Distribution of digital out-of-home (DOOH) advertising campaigns in Germany as of October 2023, by purchase method." Chart. October 5, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1455301/dooh-campaigns-purchase-method-germany/
VIOOH. (2023). Distribution of digital out-of-home (DOOH) advertising campaigns in Germany as of October 2023, by purchase method. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1455301/dooh-campaigns-purchase-method-germany/
VIOOH. "Distribution of Digital Out-of-home (Dooh) Advertising Campaigns in Germany as of October 2023, by Purchase Method." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/statistics/1455301/dooh-campaigns-purchase-method-germany/
VIOOH, Distribution of digital out-of-home (DOOH) advertising campaigns in Germany as of October 2023, by purchase method Statista, https://www.statista.com/statistics/1455301/dooh-campaigns-purchase-method-germany/ (last visited July 23, 2024)
Distribution of digital out-of-home (DOOH) advertising campaigns in Germany as of October 2023, by purchase method [Graph], VIOOH, October 5, 2023. [Online]. Available: https://www.statista.com/statistics/1455301/dooh-campaigns-purchase-method-germany/