During a 2023 survey of ad buyers from Germany, 40 percent of responding ad buyers stated that they measured the effectiveness of digital out-of-home advertising by (the increase in) footfall. The key performance indicator (KPI) used most often was the increase in sales, named by 55 percent of respondents.
Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023
* The survey was conducted among 1,200 advertisers and agencies from Australia, France, Germany, Spain, the United Kingdom, and the United States. A separate number for Germany was not provided. The source does not provide information about when the survey was conducted. The date provided is the release date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ONEtoONE. (September 14, 2023). Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1455297/dooh-kpis-germany/
ONEtoONE. "Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023." Chart. September 14, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1455297/dooh-kpis-germany/
ONEtoONE. (2023). Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1455297/dooh-kpis-germany/
ONEtoONE. "Key Performance Indicators (Kpis) Used to Measure The Effectiveness of Digital Out-of-home (Dooh) Advertising in Germany as of September 2023." Statista, Statista Inc., 14 Sep 2023, https://www.statista.com/statistics/1455297/dooh-kpis-germany/
ONEtoONE, Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023 Statista, https://www.statista.com/statistics/1455297/dooh-kpis-germany/ (last visited December 22, 2024)
Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023 [Graph], ONEtoONE, September 14, 2023. [Online]. Available: https://www.statista.com/statistics/1455297/dooh-kpis-germany/
