During a 2023 survey of ad buyers from Germany, 40 percent of responding ad buyers stated that they measured the effectiveness of digital out-of-home advertising by (the increase in) footfall. The key performance indicator (KPI) used most often was the increase in sales, named by 55 percent of respondents.
Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023
* The survey was conducted among 1,200 advertisers and agencies from Australia, France, Germany, Spain, the United Kingdom, and the United States. A separate number for Germany was not provided. The source does not provide information about when the survey was conducted. The date provided is the release date.
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ONEtoONE. (September 14, 2023). Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1455297/dooh-kpis-germany/
ONEtoONE. "Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023." Chart. September 14, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1455297/dooh-kpis-germany/
ONEtoONE. (2023). Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1455297/dooh-kpis-germany/
ONEtoONE. "Key Performance Indicators (Kpis) Used to Measure The Effectiveness of Digital Out-of-home (Dooh) Advertising in Germany as of September 2023." Statista, Statista Inc., 14 Sep 2023, https://www.statista.com/statistics/1455297/dooh-kpis-germany/
ONEtoONE, Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023 Statista, https://www.statista.com/statistics/1455297/dooh-kpis-germany/ (last visited November 21, 2024)
Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023 [Graph], ONEtoONE, September 14, 2023. [Online]. Available: https://www.statista.com/statistics/1455297/dooh-kpis-germany/
