A 2023 survey in the United States asked consumers about their snacking preferences. Fruit is a common snack for many consumers and is most commonly consumer in the morning. About 30 percent of consumers reported eating fruit as a snack in the morning, compared to only about 16 percent in the evening.
Share of consumers snacking on fruit in the U.S in 2023, by time of day
Characteristic
Share of consumers
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*According to the source, the survey results were weighted to be reflective of the U.S. population ages 18 to 80.
Originally survey questions read; "What type of snacks do you often gravitate to when snacking in the morning?", "What type of snacks do you often gravitate to when snacking in the afternoon?", & "What type of snacks do you often gravitate to when snacking in the evening or late night?"
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Food Insight. (May 23, 2023). Share of consumers snacking on fruit in the U.S in 2023, by time of day [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight. "Share of consumers snacking on fruit in the U.S in 2023, by time of day." Chart. May 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight. (2023). Share of consumers snacking on fruit in the U.S in 2023, by time of day. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight. "Share of Consumers Snacking on Fruit in The U.S in 2023, by Time of Day." Statista, Statista Inc., 23 May 2023, https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight, Share of consumers snacking on fruit in the U.S in 2023, by time of day Statista, https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/ (last visited July 22, 2024)
Share of consumers snacking on fruit in the U.S in 2023, by time of day [Graph], Food Insight, May 23, 2023. [Online]. Available: https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/