A 2023 survey in the United States asked consumers about their snacking preferences. Fruit is a common snack for many consumers and is most commonly consumer in the morning. About 30 percent of consumers reported eating fruit as a snack in the morning, compared to only about 16 percent in the evening.
Share of consumers snacking on fruit in the U.S in 2023, by time of day
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Share of consumers snacking on fruit in the U.S in 2023, by time of day
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*According to the source, the survey results were weighted to be reflective of the U.S. population ages 18 to 80.
Originally survey questions read; "What type of snacks do you often gravitate to when snacking in the morning?", "What type of snacks do you often gravitate to when snacking in the afternoon?", & "What type of snacks do you often gravitate to when snacking in the evening or late night?"
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Food Insight. (May 23, 2023). Share of consumers snacking on fruit in the U.S in 2023, by time of day [Graph]. In Statista. Retrieved April 08, 2025, from https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight. "Share of consumers snacking on fruit in the U.S in 2023, by time of day." Chart. May 23, 2023. Statista. Accessed April 08, 2025. https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight. (2023). Share of consumers snacking on fruit in the U.S in 2023, by time of day. Statista. Statista Inc.. Accessed: April 08, 2025. https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight. "Share of Consumers Snacking on Fruit in The U.S in 2023, by Time of Day." Statista, Statista Inc., 23 May 2023, https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight, Share of consumers snacking on fruit in the U.S in 2023, by time of day Statista, https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/ (last visited April 08, 2025)
Share of consumers snacking on fruit in the U.S in 2023, by time of day [Graph], Food Insight, May 23, 2023. [Online]. Available: https://www.statista.com/statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
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