In 2023, three out of ten Millennials reported watching a livestream shopping event within the week preceding the survey. Furthermore, demographic groups exhibiting a preference for livestream content included e-sports enthusiasts, followers of influencers or industry experts on social media, and individuals exhibiting brand loyalty, among others.
Share of internet users in each group who watched a shopping livestream in the previous week in 2023
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Share of internet users in each group who watched a shopping livestream in the previous week in 2023
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GWI. (June 26, 2023). Share of internet users in each group who watched a shopping livestream in the previous week in 2023 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1455153/share-internet-users-watch-livestream-shopping-by-group/
GWI. "Share of internet users in each group who watched a shopping livestream in the previous week in 2023." Chart. June 26, 2023. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1455153/share-internet-users-watch-livestream-shopping-by-group/
GWI. (2023). Share of internet users in each group who watched a shopping livestream in the previous week in 2023. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1455153/share-internet-users-watch-livestream-shopping-by-group/
GWI. "Share of Internet Users in Each Group Who Watched a Shopping Livestream in The Previous Week in 2023." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1455153/share-internet-users-watch-livestream-shopping-by-group/
GWI, Share of internet users in each group who watched a shopping livestream in the previous week in 2023 Statista, https://www.statista.com/statistics/1455153/share-internet-users-watch-livestream-shopping-by-group/ (last visited April 28, 2025)
Share of internet users in each group who watched a shopping livestream in the previous week in 2023 [Graph], GWI, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1455153/share-internet-users-watch-livestream-shopping-by-group/
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