Needs driving prDOOH investments in the UK 2023

Published by Statista Research Department, Mar 12, 2024
During a 2023 survey of ad buyers from the United Kingdom, 29 percent of respondents said the necessity for more audience data was a driver of programmatic digital out-of-home (prDOOH) investment. A third of respondents said that always-on deals made available were a driver for such investments.

Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023

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Sources

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Release date

October 2023

Region

United Kingdom

Survey time period

as of October 2023

Number of respondents

200 respondents

Supplementary notes

The source does not provide information about when the survey was conducted. The date provided is the release date.

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Topics

Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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