Stages of AI integration in B2C e-commerce businesses Australia 2023

Stages of artificial intelligence (AI) integration in business-to-consumer (B2C) e-commerce organizations in Australia in 2023

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Release date

February 2024

Region

Australia

Survey time period

October 6 to November 8, 2023

Number of respondents

54*

Supplementary notes

*Survey across 2,700 commerce leaders across North America, Asia-Pacific, South America, and Europe. Australian commerce leaders accounted for four percent of the total respondents. 50 percent of commerce leaders were in the B2C category.

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.

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Statistics on " B2C e-commerce in Japan "

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Overview

4

Segments

5

B2C services

3

Major platform operators

4

Marketplaces

5

Shopping behavior

4

Purchase decisions

4
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* For commercial use only

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